I thought this was interesting:
LOS ANGELES – Time Inc. is experimenting with a customized magazine that combines reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.
Called “mine,” the five-issue, 10-week experiment also aligns readers with the branding message that its sole advertising partner, Toyota Motor Corp., has for its new Lexus 2010 RX sport utility vehicle: It’s as customizable as the magazine carrying its ads.
The magazine is free but the print edition is limited to the first 31,000 respondents, while an online version is available for another 200,000. It’s only available to United States residents.
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